Hello
I’m Paul
I have dedicated the last 25 years to Strategic Marketing and Brand Building, leading multi-dimensional teams for some of the most recognizable and much loved brands in the world.
My expertise is in transforming these teams and brands into award-winning and commercial powerhouses: ready and able to thrive and grow through challenge and change.
My Skills
Explore My Journey
I’m a seasoned marketing leader with a passion for transforming teams, crafting compelling brand narratives and developing game changing products to drive business growth.
Over the years, I’ve acted upon the unique insights and experiences I’ve gathered to achieve exceptional results for world-renowned market leading brands, audacious challengers and pioneering start ups.
Want to explore how my career journey and achievements could benefit your team? Click the button below to download my full CV.
Brand Image Transformation
Dive into one of my favourite case studies, where science meets nature! Discover how Amezcua unlocked new horizons, rejuvenated a misunderstood brand, and forged a trailblazing path in the $5.6T Global Wellness Industry.
From initial sketches to a roaring campaign, journey with me to see how we tapped into the wellbeing community to drive innovation and accelerate growth.
Building Brand Awareness
Explore one of my most recent case studies; HomePure’s repositioning in the $42B Global Home & Living category. The main objective of the campaign was to increase SOV, brand visibility, salience and reputation whilst positioning the brand as a solution for happy and healthy home living.
The “Make your home a HomePure home” was a key strategy campaign to create a new brand identity for HomePure. From uncovering valuable consumer insight to developing a new brand positioning to launching a Global Campaign, journey with me to learn how we tapped into the concept of family to drive innovation and accelerate growth.
Building Brand Awareness
Explore one of my most recent case studies; HomePure’s repositioning in the $42B Global Home & Living category.
The main objective of the campaign was to increase SOV, brand visibility, salience and reputation whilst positioning the brand as a solution for happy and healthy home living.
The “Make your home a HomePure home” was a key strategy campaign to create a new brand identity for HomePure.
From initial sketches to a Global campaign, journey with me to learn how we tapped into the concept of family to drive innovation and accelerate growth.
Creating A New Brand Image
The main objective was to build credibility of the Bernhard H Mayer brand so it could successfully compete in the $15B Premium Luxury Watch Segment.
This saw the introduction of a new ‘Halo’ product line, supported by the ‘Be your own legacy’ big brand campaign.
Creating A New Brand Identity Through Innovation
Herbalife is a $6.8B global nutrition brand and no.1 in the market. Learn how the EMEA region became the test bed for global brand transformation and how my team planned, developed and executed a series of highly strategic product launches that redefined the brand across consumer groups.
Creating A New Brand Identity Through Innovation
Herbalife is a $6.8B global nutrition brand and no.1 in the market.
Learn how the EMEA region became the test bed for global brand transformation and how my team planned, developed and executed a series of highly strategic product launches that redefined the brand across consumer groups.